Facebook users are increasingly accessing the online social network via their mobile devices, a trend the company expects to capitalize on through advertising as it prepares for its IPO.
In March, the average Facebook mobile user engaged with the social network for more than 7 hours, according to comScore. That's a lot of head-down time to which Facebook has to respond.
Facebook chief Mark Zuckerberg, who was on the road last week talking with investors about the company's growth strategy, said his top priorities this year are to transform Facebook's mobile and advertising experiences and further integrate online apps into the platform, reports Reuters. Read More
In March, the average Facebook mobile user engaged with the social network for more than 7 hours, according to comScore. That's a lot of head-down time to which Facebook has to respond.
Facebook chief Mark Zuckerberg, who was on the road last week talking with investors about the company's growth strategy, said his top priorities this year are to transform Facebook's mobile and advertising experiences and further integrate online apps into the platform, reports Reuters. Read More
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