When Jive Software announced a 30-day free trial promotion as part of its revamped cloud service, I expected ridicule from the founders of Yammer, who would inevitably try to paint it as a sham. Instead, the criticism came first from another social software maker, Moxie.
Moxie Software, really? You won't find pricing plainly listed on Moxie's website, let alone a free trial or freemium offer. Instead, even though they sell cloud services, they offer a relatively old school "request a quote" contact form. Still, it was the Moxie people who reached out to me to ask, is 30 days really enough?
Frankly, I'd been wondering that myself. If what you're trying to show is the value of social collaboration across an enterprise, is 30 days long enough to make the connections and prove the value? Read More
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